Mathura in UP is a destination which is well known for its vegetarian food, as well as a hugely important stop on the pilgrimage circuit. Unlike the larger cities of India, restaurants here are not always from the formal sector. ET Hospitality world spoke with a young restaurateur from Mathura, Ankit Bansal, who is the MD and CEO of Bansal Foods and began operations in 2013. Bansal’s goal was to introduce what he says was “a luxury dining experience at affordable prices”.